Interactive Patient Builder

Translating complex clinical data into intuitive decision support

Role: UX DirectorPlatform: Web (HCP-facing)Focus: Product strategy, interaction systems, and decision-support design

The Problem

 

The challenge was not simply presenting data, but aligning digital structure with clinical reasoning. Clinicians synthesize multiple signals, including patient history, diagnostic indicators, and treatment response. Existing tools were static and linear, misaligned with real-world clinical reasoning.

Patient

Healthcare

Provider

 

Inflammation

Markers

Disorders

Medical History

The Solution

I defined a modular interaction framework that mirrored real-world diagnostic thinking. The interactive patient builder enables clinicians to:

  • Start from familiar patient archetypes
  • Customize key health inputs
  • Instantly see how those inputs affect patient classification and treatment direction

Patient I

Symptom I

Symptom II

Symptom III

Symptom V

Symptom IV

Patient II

Patient III

Patient V

Key UX Moves

 

The experience was built around four key structural design principles:

 

  1. Start with mental modelsThe experience begins with recognizable patient archetypes, reducing cognitive load and accelerating meaningful clinical engagement.

Nav 1

Nav 2

Nav 3

Nav 4

Nav 5

Build Your Own

Patient Type I

Patient Type I

Patient Type III

Patient Type V

Select Patient Type

Brand Logo

  1. Progressive disclosure of dataClinical inputs are revealed progressively, allowing exploration without overwhelming cognitive load.

Nav 1

Nav 2

Nav 3

Nav 4

Nav 5

Brand Logo

Symptom Type I Level

Symptom Type II Level

Symptom Type III Level

Symptom Type V Level

59%

360

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

3x

  1. Make the invisible visibleA dynamic 3D model updates in real time, translating abstract data into tangible patient context.

Lorem ipsum dolor sit amet consectetur

Lorem ipsum dolor sit amet consectetur. Lacus purus vestibulum enim id quam orci bibendum. Facilisi eget sollicitudin aliquet convallis massa enim felis bibendum aliquet. Amet congue arcu nunc massa aenean sapien imperdiet. Enim posuere feugiat at nullam turpis proin elementum. Tempus consequat cras ut enim. Lacinia gravida ullamcorper tortor urna elementum pretium tortor nisi.

Lorem ipsum dolor sit amet consectetur. vestibulum enim id quam orci bibendum. Facilisi eget sollicitudin aliquet convallis massa enim felis bibendum aliquet. Amet congue arcu nunc massa aenean sapien.

Lorem ipsum dolor sit amet vestibulum enim id quam orci bibendum. Facilisi eget sollicitudin aliquet convallis massa enim felis bibendum aliquet. Amet congue arcu nunc massa aenean sapien imperdiet. Enim posuere feugiat at nullam turpis proin elementum. Tempus consequat cras ut enim. Lacinia gravida ullamcorper tortor urna elementum pretium tortor nisi.

Brand Logo

Nav 1

Nav 2

Nav 3

Nav 4

  1. Clear outcomes without false certaintyThe system presents likelihood models rather than diagnoses, supporting informed discussion while preserving clinical autonomy.

ISI

PI

Safety

Change Inputs

240

60

mL

%

Lorem Ipsum

Lorem Ipsum

Outcome

 

The patient builder established a scalable interaction framework that translated complex clinical inputs into clear treatment pathways, driving adoption across web platforms, congress materials, and field conversations.

Enabled more

personalized clinical conversations

Shifted conversations from “if” a patient may benefit to “why” they may benefit.

Established a scalable interaction framework used across similar patient tools

Work completed as part of a cross-functional team at a global healthcare agency. Details modified for confidentiality.

More projects

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Adaptive Tool for Sales Conversations

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Touchaiku

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Email

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Disclaimer: Client names, branding, and interface details have been modified to respect confidentiality.

© Dov Talpaz 2026 All Rights Reserved

Interactive Patient Builder

Translating complex clinical data into intuitive decision support

Role: UX DirectorPlatform: Web (HCP-facing)Focus: Product strategy, interaction systems, and decision-support design

The Problem

 

The challenge was not simply presenting data, but aligning digital structure with clinical reasoning. Clinicians synthesize multiple signals, including patient history, diagnostic indicators, and treatment response. Existing tools were static and linear, misaligned with real-world clinical reasoning.

Clinicians synthesize multiple signals at once, while existing tools forced them through rigid, linear workflows.

Patient

Healthcare

Provider

Inflammation

Markers

Disorders

Medical History

Patient I

Symptom I

Symptom II

Symptom III

Symptom V

Symptom IV

Patient II

Patient III

Patient V

The Solution

I defined a modular interaction framework that mirrored real-world diagnostic thinking. The interactive patient builder enables clinicians to:

  • Start from familiar patient archetypes
  • Customize key health inputs
  • Instantly see how those inputs affect patient classification and treatment direction

Key UX Moves

 

The experience was built around four key structural design principles:

 

  1. Start with mental modelsThe experience begins with recognizable patient archetypes, reducing cognitive load and accelerating meaningful clinical engagement.

Nav 1

Nav 2

Nav 3

Nav 4

Nav 5

Build Your Own

Patient Type I

Patient Type II

Patient Type III

Patient Type V

Select Patient Type

Brand Logo

  1. Progressive disclosure of dataClinical inputs are revealed progressively, allowing exploration without overwhelming cognitive load.

Nav 1

Nav 2

Nav 3

Nav 4

Nav 5

Brand Logo

Symptom Type I Level

Symptom Type II Level

Symptom Type III Level

Symptom Type V Level

59%

360

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

3x

  1. Make the invisible visibleA dynamic 3D model updates in real time, translating abstract data into tangible patient context.

Lorem ipsum dolor sit amet consectetur

Lorem ipsum dolor sit amet consectetur. Lacus purus vestibulum enim id quam orci bibendum. Facilisi eget sollicitudin aliquet convallis massa enim felis bibendum aliquet. Amet congue arcu nunc massa aenean sapien imperdiet. Enim posuere feugiat at nullam turpis proin elementum. Tempus consequat cras ut enim. Lacinia gravida ullamcorper tortor urna elementum pretium tortor nisi.

Lorem ipsum dolor sit amet consectetur. vestibulum enim id quam orci bibendum. Facilisi eget sollicitudin aliquet convallis massa enim felis bibendum aliquet. Amet congue arcu nunc massa aenean sapien.

Lorem ipsum dolor sit amet vestibulum enim id quam orci bibendum. Facilisi eget sollicitudin aliquet convallis massa enim felis bibendum aliquet. Amet congue arcu nunc massa aenean sapien imperdiet. Enim posuere feugiat at nullam turpis proin elementum. Tempus consequat cras ut enim. Lacinia gravida ullamcorper tortor urna elementum pretium tortor nisi.

Brand Logo

Nav 1

Nav 2

Nav 3

Nav 4

  1. Clear outcomes without false certaintyThe system presents likelihood models rather than diagnoses, supporting informed discussion while preserving clinical autonomy.

ISI

PI

Safety

Change Inputs

240

60

mL

%

Lorem Ipsum

Lorem Ipsum

Outcome

 

The patient builder established a scalable interaction framework that translated complex clinical inputs into clear treatment pathways, driving adoption across web platforms, congress materials, and field conversations.

Enabled more

personalized clinical conversations

Shifted conversations from “if” a patient may benefit to “why” they may benefit.

Established a scalable interaction framework used across similar patient tools

  • Work completed as part of a cross-functional team at a global healthcare agency. Details modified for confidentiality.

More projects

Dementia HCP

Website

Explore

Adaptive Tool for

Sales Conversations

Explore

Touchaiku

 

Explore

Email

LinkedIn

Disclaimer: Client names, branding, and interface details have been modified to respect confidentiality.

© Dov Talpaz 2026 All Rights Reserved